10:10

Every watch photograph says ten past ten. This one says the time.

One hand-wound steel watch, three dials, three straps. From $1,480.

Choose yours Next off the bench: No. 148 of 300
Case back with the movement behind a sapphire window The case seen from the side, crown toward the camera
The watch on a wrist, seen from above
No name on the dial.If someone asks, you can tell them.
28,800beats an hour, wound by you each morning.
9.4 mmthin. It goes under a cuff and stays there.
The dial without any name on it
No name on the dial. If someone asks, you can tell them.
The balance wheel and bridges of the movement
28,800 beats an hour, wound by you each morning.
The case from the side
9.4 mm thin. It goes under a cuff and stays there.

Three dials. Three straps. Nine watches.

20% holds it. Refunded in full until we cut your case in week 2.

Land anywhere. Pull the crown one click.

The hour hand jumps. The minutes never lose their place.

Brushed lug and bezel Balance wheel in the movement The finished dial The watch on a wrist

Week 14

Case cut from one bar, then brushed in one direction.

Movement assembled and regulated in five positions.

Dial set, hands cut, one maker's bench, one watch at a time.

On your wrist. Set it to the time you open the box.

Hold No. 148 for $296.

$1,480